Inbound marketing & About me

This is fourth week of digital marketing and new informations about social media. Both of those lessons concerned with social media and the kinds of social media strategies.

On the lesson with Petteri there was no lecture because we had to work independently. The task was to introduce our classmates the one example of social media and explain why is this kind of social media useful for us in our business and why the company should use it.

My team choose About me. I use this kind of social media and honestly I find it very practical and easy-using. It’s the place for introduce yourself and place for the basics informations about you. You can put here a lot of links of your pages, profiles and other social media and your online CV as well. There is our work:

About me

target group: 
– everyone who needs to connect social accounts and introduces itselfwhy:
– nobody can not see your previous activities, only basic informations about youPROS:
– option to find all profiles and accounts on the one website
– easy using
– improving your footprint
– connecting with e.g. WordPress (there is a special widget)
– you can set up account through Facebook, Twitter, Google+, e-mail addressCONS:
– it is only for basic informations
– it is not so popular like Facebook, Twitter,..

What to publish:
– name, bio
– photo, location, interests
– occupations, education
– spotlight, social links

There is the example of profile on about me website. Concretely mine:
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The theme of the lesson with Nina was inbound marketing. We were talking about the possibilities how to influence the customers with the assistance of emotions. With the mottos, slogans and life stories of the company we can attract more customers and refine the image of the company. When I sought the more information about the inbound marketing I found this youtube video:
We learned how to create the motto or slogan or mission/vision of the company based on the emotions. In this little story or the few sentences we must insert the main questions as WHY? HOW? WHAT? Why we do it, how we do it and what we do/want. This is the way to the successful slogan which can influence the customers.
There is one example of the picture which I found about inbound marketing. There you can see the explanation of the main differences between inbound and outbound marketing:
Advertisements & social media

On the Nina’s lessons we discussed the remaining terms from the last lesson. There are all in the discuss board. I was talking about my thema too. This day we also started to talk about the social media and social media advertising and almost about the social media strategy. When company or the one person want to sell something so must have the one big vission/mission and the clear and simply idea how it all do. There are the main questions for creating social media strategy:


To whom?

When you want to create the page on social media, you must decide, who is your target group. Is this product for younger or older people? Is it for women or men? When you know your target group you must empathize and have idea what about are these people thinking. Like they this style of website or maybe another?


The next question is why we do new social media strategy. Why? Do we need more customers? Do we need more customers? New campaign? Do we want to inrtoduce the new product? Or do we only need to keep regular customers?


What we want to prove? We must decide what is your goal and what exactly we want to present on our social media. If we want to present our company or more our products or what we want to do with your social media.


Trough this question we want to find out the way how to propagate our WHAT. How we want to do it? What is your strategy and how we want to present? In which way?


This is the last important question about social media strategy. How ofen do we want to present your products? How ofen do we want to post on social media? Should be there the informations every week? or every day? Or do we just want to provide the basic informations about us?

Through these questions we analyzed the Facebook the one selected company. My team criticized Budweiser Budvar. We choise this company because me and my clasmates are from Czech Republic and this company is also czech. Our final evaluation was more negative than positive.  The main finding was that the this Facebook site looks more like a presentation of parties and events than the propagation of the company and product. This page should be more professional with pictures of products and less parties and events photos.

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On Petteri’s lesson we learned how to work with the website and how to use it for creating and covering photos and pictures. We worked with layer and we spoke about the sharing pictures and photos and how we should quote the photos and which type of person’s photos we can not share because of the rights. There is my picture created on Both of those photos took I in Kuopio.

First and second photos before:



Picture from

20160312_120728 & digital marketing trends

This article contains the two weeks of Digital marketing communication project lessons. All the subjects from DMCP would  I like to describe with the form of my learning diary from my point of view. First two weeks were about introduction this subject and about working with This is the reason, why the first two weeks are both in one article. The DMCP has two parts. One is with Petteri and second one is with Nina. Every next article of learning diary will be about two lessons, that’s one week.


My first lesson was with Petteri. The main task was to learn how to create account on and how to work with this website. We can use the WordPress as a blog. And on this blog we will present our own learning diary. With learning diary I have never met before. It was the big new for me. We don’t ofen use something like for personal life in Czech Republic. I must honestly say that I very appreciate the way of learning and teaching in this course. We must every new think repeat, when we create learning diary and there we have a space for creating our own ideas, new informations and there is also chance to express own opinion. We don’t have to learn by heart everything and we can use the new things in the practice.

On my firt lesson I created my own account and website. We learned the working with menu, pages, posting, how to do graphic design of the website on I have never use the before. So the first working with it was a little bit difficult for me and I had to learn and find everything. Sometimes it was confusing. But I learned to work with it very quickly and know I must say that using the is very easy, clear and very useful. Next week with Petteri we learn how to have a good digital footprint and what is it. We watched video about posting photos and about footprint. It was very intersting for me. Now I know, how is important to be careful about these things in business life.

We learned how to extend the own website with connecting with another social media accounts. For example Facebook, LinkedIn, Instagram etc. It improves your footprint! But be careful about what you post. I had the account on LinkedIn before but now I create my account in english. And with social media like a LinkedIn am I absolutely satisfied. What was also new for me is the account on the website ABOUT ME. It’s very useful, when you want to introduce yourself in short but clear way. And with this account you can connect your social media accounts too! And about me is also possible to place on in the sidebar.

I had also two lessons with Nina. On the first lesson we discussed the requierements and the objectives and we were informed about the digital marketing project. We got the know the basic terms of digital marketing and we also read some articles. My article was about Netflix. About the one of the vission/mission this company. Netflix would like to gain the customers by sharing the one account.  The people from Netflix expect, that customers will share the accounts with family and with flatmates.  And because of this will be Netflix more famous and more people will be aware of Netflix’s serials and movies. The next task was the mind map. Mind map we did together by website I have never knew this website before but it’s very helpful. We can share all the ideas, thoughts. This mind map was about the terms of digital marketing, what digital marketing means for us.


Next lesson with Nina we discussed the new trends of digital marketing. Everybody chose one of the terms in the presentation. The task was to explain this new trend to the classmates and describe it in the discuss  board on moodle. My term was bot (video ad) fraud.

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There is the video about the advertising and bot fraud:”

Instead of this video I found the youtube video, where is in the easy way explain what is the digital marketing. It’s very nice graphic proccesing.

These two weeks of learning about digital marketing must I evaluate as very helpful and useful for business and for personal life too. Everybody should know, how to work with digital medium and how to present information about the business and personal information online.

Start writing a blog

I would like to welcome you on my blog with this post. At first I would like to clarify the reason, why I started write the blog on The first reason was, that I have to do it in some subjects in the school. But I have to say, that I was thinking about the foundation of the blog before the arrival in Finland. How can you read in ,,About me” I’m the czech student, who is participating the ERASMUS program in Finland. I was thinking about the blog as about the way, how I can show my family, my friends, the living and studying in Finland. And after working with wordpress in the school and at home I was absolutely sure, that this is exactly right way for introducing the life in Finland.

My blog includes two parts. The first part is the study and business part. It’s intended for the professional purposes and for the study purposes. So for the subjects in the school. And second part shows my one semester in Finland. The trips, activities, events, traveling, exploring new places, cultures, tradition, and languages.

The blog is connected with the social media. In my case with Facebook, Linkedin and Instagram. Here you can find more information about me. For introducing me in professional and studying way is Linkedin, here is my online CV.  I will share also some photos from Finlad on this blog. You can see the beauty of the country from my point of view.

And now I can say, that my stay here is same as this country. Sometimes very rough, but still beautiful.